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Rooted Women's Nutrition

Campaign asset · 7 emails + 4 branch emails + 19 SMS

The Overlay Nurture Sequence

Triggered on every free-guide download, and broadcast to the 600-person list ahead of each cohort open. Sequenced mechanism → past-failure reframe → the gluten argument → the panel reframe → proof → offer → last call.

Its job is to pre-answer the two objections that lose the sale: skepticism, and “I'll just cut gluten myself first.”

Every email carries exactly one call to action, is signed Maya, and ends on the compliance line. Nothing sells before the reader has had a chance to see her own numbers.

The sequence at a glance

The sequence

Seven emails, written out.

Send days are offsets from the guide download. Ahead of a cohort open the same seven run as a broadcast to the existing list, with the already-booked and California segments suppressed.

01 · Day 1 · Mechanism

It's like weighing yourself on a boat

The mechanism in one paragraph, then I'll leave you alone to chart.

Its job
State the Cycle Overlay Method once, plainly, and then hand the entire argument over to her own fourteen days of data. This email is not trying to sell anything. It is trying to get her to log day one, because a woman who charts arrives at the fit call already convinced.
Pre-answers
How is this different from the free low-FODMAP info I already have?
Subject lines to test

Why the same lunch is fine one week and ruinous the next

Your food log wasn't the failure

"I don't want another diet. I want to know what's actually MY problem."

That is the sentence I hear most often, and it is the reason the guide you just downloaded exists.

So here is the mechanism, in one paragraph, and then I will leave you alone to chart.

Every elimination diet ever written assumes one thing: that your baseline is stable. Remove a food, feel better, blame the food. But a lot of women notice symptoms cluster in the week before their period — so the same meal can produce a terrible day on cycle day 24 and nothing at all on cycle day 10.

That is why your results kept contradicting each other.

It's like trying to weigh yourself on a scale sitting on a boat. Every reading is real, and every reading is also wrong, because the deck is moving underneath you.

So we don't test food first. We chart symptoms against cycle days, subtract those weeks from the analysis, and only then reintroduce foods one at a time.

We fix the measurement first. Then we test.

You don't have to believe any of that on my word. That is the whole point of the guide. Fourteen days of charting, about ninety seconds a day, and then you look at your own numbers. If your bad days cluster, you have found something worth working with. If they scatter, then this isn't your mechanism, and you have learned something real without spending a dollar.

I am a registered dietitian — eleven years, the first six in a hospital GI clinic. In that time I have watched a lot of women open a spreadsheet called "gut stuff" containing three abandoned food logs, and I want to say something about those logs.

They weren't the failure. They were fine. Nobody had ever given them an axis.

Cycle day is the axis.

One instruction for today: open the chart and log today. Symptom score, cycle day, that's it. Don't try to be clever about food yet — we are not testing food, we are finding out whether the deck is moving.

Day one is the entire ask.

Open the charting tool and log today

One call to action, to /interactive-tool

Maya

Rooted Women's Nutrition provides nutrition education and coaching. It is not medical care, and nothing here diagnoses, treats, or replaces advice from your physician. Individual experience varies; Rooted Reset promises the process and the clarity, not a symptom outcome.

02 · Day 3 · Reframe

"It worked for like three weeks and then it just stopped"

Here's what I actually think when a woman tells me that.

Its job
Take the failure off her and put it on the measurement conditions. Day 3 is the day the log usually dies, so this email has to do emotional work and then ask for ninety seconds.
Pre-answers
"If this doesn't work either, the problem is me" / "I'm too complicated a case"
Subject lines to test

You weren't undisciplined. You were un-sequenced.

Four years of good data, collected under bad conditions

"It worked for like three weeks and then it just stopped."

I hear that almost weekly. Let me tell you what I actually think when I hear it.

I don't think you quit. I don't think you cheated. I think you ran a reasonable experiment under conditions that could not return a clean answer, and then you took the ambiguity personally.

Which, several women have told me, is worse than if it had never worked at all.

Here is the reframe, and it isn't a pep talk. It's arithmetic. You cut something. Things improved. Three weeks later they came back. From that you concluded one of three things: the food stopped mattering, your body is unusually complicated, or you got sloppy.

There is a fourth explanation. Your baseline moved underneath the experiment, and you happened to start in a quiet stretch of the month.

Every one of those explanations fits the data you collected. That is the problem. Not you.

Look at what you have already done. Self-directed gluten. Then dairy. Then onions. Then beans. A formal elimination, run properly, which most people never finish. A food log kept meticulously for nine days, twice.

That is not a discipline problem. That is four years of good data collected under bad conditions.

And you never got to reintroduction, because nobody ever built you one.

Elimination is the half that makes people miserable and teaches nothing. Reintroduction is where the answer actually lives, and every free handout in this category stops one page before it.

I am not asking you to accept that yet. I am asking you to keep charting.

You are on day three, which is the day the novelty wears off and the log usually dies. Ninety seconds. Cycle day, symptom score, done. You do not need to write a paragraph about lunch.

Day fourteen is where this gets interesting, because two weeks is the first stretch long enough to show whether your bad days cluster or scatter. You cannot see that in three days, and you certainly cannot see it in three weeks of cutting one food.

You can see it on a chart.

Log day three

One call to action, to /interactive-tool

Maya

Rooted Women's Nutrition provides nutrition education and coaching. It is not medical care, and nothing here diagnoses, treats, or replaces advice from your physician. Individual experience varies; Rooted Reset promises the process and the clarity, not a symptom outcome.

03 · Day 5 · Objection

Three weeks is shorter than one cycle

Let's deal with the thing you're probably already planning.

Its job
This is the public version of the Three-Week Trap. It has one job: stop her running another free gluten trial, which is the most common way this sale is lost. It must do it without telling her she was wrong to try.
Pre-answers
"I'll just cut gluten myself first" (loss reason #2)
Subject lines to test

Go ahead and cut gluten. Just not for three weeks.

The free experiment isn't free

Let's deal with the thing you are probably already planning.

You are going to cut gluten again. Strictly this time. For about three weeks, because three weeks is roughly how long one of these runs before you need a verdict.

That is completely reasonable, and I would say the same thing in your position — except you have already run it. It worked for three weeks and then it stopped. Right?

Three weeks is shorter than one cycle. That is the entire argument.

A three-week trial cannot return a trustworthy answer, because it doesn't cover one full lap of your baseline. You get one slice of the month, and whichever slice you happened to land on decides your result. Start in a quiet week and gluten looks like the villain. Start in a loud week and gluten looks innocent. Same food, same woman, opposite conclusion.

That is not a food answer. That is noise wearing a food's name.

I call it the Three-Week Trap, and it is the most expensive free experiment in this category. Free costs nothing up front and roughly six months on the back end: another ambiguous result, another row in the spreadsheet, and another quiet vote for the theory that the problem is you.

I am not telling you to leave gluten alone. Gluten may genuinely be one of yours — bread comes up on a lot of short lists.

I am telling you that you cannot test it yet, because you do not yet know which weeks your readings can be trusted in.

Order matters more than the food list. Everyone tests food first. Chart first, then challenge — in a window where the result means something, with a stated amount and a clear read, not a vague sense of whether you feel better.

Threshold is the word I would underline. How much, not never again. Most of the foods on your fear list have a quantity attached, and cutting things will never tell you what it is.

So: keep charting. You are on day five.

And if you want to see how the twelve weeks is actually sequenced — what happens in weeks 1 to 4, what happens at week 5 when your reintroduction schedule gets built off your own chart, what you walk out with at week 12 — the full page is there to read.

Maya

Rooted Women's Nutrition provides nutrition education and coaching. It is not medical care, and nothing here diagnoses, treats, or replaces advice from your physician. Individual experience varies; Rooted Reset promises the process and the clarity, not a symptom outcome.

04 · Day 8 · Positioning

"I paid $400 for a test that told me to be scared of broccoli"

You're going to ask, so here's my answer before the call instead of on it.

Its job
Defuse "shouldn't I get proper testing first" and neutralise the test-heavy clinic down the road. The refusal is the trust event, so this email publishes the refusal list plainly and never sneers at her for having bought a panel.
Pre-answers
"Shouldn't I get proper testing first?" / "The clinic with the big panel is being more thorough"
Subject lines to test

Why I don't run IgG panels

Forty suspects and no method

"I paid $400 for a test that told me to be scared of broccoli."

She said it like a confession. It isn't one. It is one of the most common sentences in my intake calls, and the number is usually somewhere between $400 and $1,400.

So let me be direct about where I stand, because you are going to ask, and you deserve the answer before the fit call rather than on it.

[OPERATOR INPUT: approved IgG sentence]

What I can tell you from the other side of it is what a panel does to your week. It hands you a list. Twenty-two foods, forty foods, colour-coded, ranked by a number you have no way to audit. And then it hands you no method for clearing a single one of them.

That is the part that rarely gets said out loud. The list is not really the problem. The absence of a procedure is the problem.

So, plainly: I do not run IgG food-sensitivity panels. I do not run hair mineral tests. I do not order labs.

What I do instead is write you a Physician Conversation Sheet — plain language for what to ask your own doctor to look at, and how to describe your charted pattern inside a twelve-minute appointment. Educational naming only. Your physician orders and interprets, because that is their job and I am not going to pretend it is mine.

I know how that sounds sitting next to a clinic advertising a fourteen-hundred-dollar panel. Refusing to test looks less thorough. I would rather look less thorough than hand you a longer list of foods to be afraid of, which is the one thing I am certain does not help.

And if you already have a report: bring it. In the Week 1 kickoff we read it together, map it against what is actually testable, and set it aside with an honest explanation of why it produced forty suspects. You paid for that document. You should at least get an interpretation of it.

Here is the uncomfortable comparison, and then I'll stop.

You are on day eight of charting. That chart has cost you nothing and roughly twelve minutes in total. By day fourteen it will tell you something a panel structurally cannot: whether your bad days cluster.

Log day eight

One call to action, to /interactive-tool

Maya

Rooted Women's Nutrition provides nutrition education and coaching. It is not medical care, and nothing here diagnoses, treats, or replaces advice from your physician. Individual experience varies; Rooted Reset promises the process and the clarity, not a symptom outcome.

05 · Day 11 · Proof

83 women. Roughly 90% finished.

I'm going to show you the whole file. It won't take long.

Its job
Convert the thinness of the proof file into the proof itself. The argument is that completion is the honest number and also the number that answers her actual fear, which is not "will the food protocol work" but "will I drop this in week three like the last three."
Pre-answers
Skepticism (loss reason #1) / "What if I do all twelve weeks and nothing changes?"
Subject lines to test

The only proof I have

What I can and can't tell you about results

I am going to show you all the proof I have. It will not take long.

Seven cohorts. 83 women. Roughly 90% completed the twelve weeks.

That's it. That is the whole file.

No outcome percentages. No "94% of women reported less bloating." No before-and-afters, no star ratings, no case studies, no wall of quotes. I have exactly one testimonial I have permission to use, and I will give it to you verbatim in a moment.

Here is why I am not padding it out.

Anything I could add would be a symptom-outcome claim, and I don't make those. Not because a compliance lawyer told me not to — because you have already been sold one, it didn't hold, and you concluded that the problem was you. I am not doing that to the next woman.

So the number I track is completion. And I would argue it is the more useful number anyway.

Because your real fear is not that the food protocol won't work. Your real fear is that you will start something in January, drop it in week three like the last three, and hand yourself one more piece of evidence for the case against yourself.

Roughly 90% of 83 women finished. Not because they were unusually disciplined — they are mid-career women with jobs, kids, work travel, and a child who gets sick at the worst possible moment. They finished because the structure carries them: a 60-minute kickoff, twelve weeks with an actual end date, every Tuesday call recorded so a missed week costs nothing, a checkpoint at week five, a checkpoint at week eleven, and someone expecting them.

The other 10% did not finish. I am not going to invent a tidy reason for that. [OPERATOR INPUT: non-completion profile]

The one thing a client said that I am allowed to repeat:

"I ate at a restaurant without googling the menu first for the first time in five years."

— 12-week Rooted Reset client

I like that quote because it isn't a health claim. It's a Friday night.

You are on day eleven. Three more days and you will have your own two weeks of data, which outranks every number in this email.

Maya

Rooted Women's Nutrition provides nutrition education and coaching. It is not medical care, and nothing here diagnoses, treats, or replaces advice from your physician. Individual experience varies; Rooted Reset promises the process and the clarity, not a symptom outcome.

06 · Day 14 · Offer

Twelve weeks. Four triggers, not forty.

Read your chart, then read this. In that order.

Its job
Make the full offer, price stated without a build-up, on the one day she can check the mechanism against her own data. The fit-call gate and the process guarantee do the closing work, not enthusiasm.
Pre-answers
"I don't have time" / "$1,800 is a lot to spend on myself"
Subject lines to test

Here's the whole thing, price included

Day fourteen. Go look at your chart first.

Day fourteen. Before you read the rest of this, go and look at your chart.

Do your bad days cluster, or do they scatter?

If they scatter, this is probably not your mechanism, and I would much rather you found that out for free. If they cluster — even loosely, even messily — then you have just watched the thing I have been describing happen on your own body. That is a better argument than anything I could write.

So here is the offer, plainly. You have earned the unvarnished version.

Rooted Reset. Twelve weeks, three phases, fixed order, because the sequence is the product.

Calm, weeks 1–4. A 60-minute 1:1 with me sets your protocol — a modified low-FODMAP baseline, deliberately not a full elimination, plus sleep and meal rhythm. Daily charting continues on the Cycle Overlay Chart.

Reintroduce, weeks 5–10. A 1:1 checkpoint at week five reads your chart with you and builds your reintroduction schedule around it, so foods get tested only in the windows where the reading can be trusted. This is the appointment the whole offer exists to deliver.

Root, weeks 11–12. A 1:1 checkpoint at week eleven turns everything into a maintenance plan you run without me, plus your "What's Actually Yours" Short List: one page, confirmed triggers, cleared foods, and thresholds where they apply.

Group calls run Tuesdays at noon Pacific, all twelve recorded, cohort capped at fifteen. Between-call written support: [OPERATOR INPUT: message support cadence and channel].

It is $1,800, or three payments of $650.

What I promise is the process and the clarity. You will leave knowing what's actually yours. I will not promise a symptom outcome, because nobody honest can.

There is also a gate, and it is not a formality. Every enrollment starts with a free twenty-minute fit call, and my only job on that call is to work out whether this is right for you. If it isn't — if you're in California, if there's an active eating disorder in the picture, if your presentation isn't gut-dominant, or if I simply don't think I can help — I will say so, and I won't take your money.

Then, once you are in: finish the first two weeks and keep your log. If the process isn't for you, tell me by day fourteen and I refund you in full. The only condition is that you actually chart, because that's the part that shows both of us whether this is going to work.

Book the call. Bring the numbered list of questions. I know you have one.

Book your free 20-minute fit call

One call to action, to /book

Maya

Rooted Women's Nutrition provides nutrition education and coaching. It is not medical care, and nothing here diagnoses, treats, or replaces advice from your physician. Individual experience varies; Rooted Reset promises the process and the clarity, not a symptom outcome.

07 · Day 18 · Last call

Last call, and then it's roughly four months

No countdown timer. Here's the actual structure, and you can decide what it's worth.

Its job
Close on the real constraint (three cohorts a year, fifteen seats, so "later" costs about four months) and explicitly refuse manufactured urgency, because fake scarcity is the fastest way to lose a skeptic. Also give her honest permission to wait, which is what makes the rest credible.
Pre-answers
"Not right now"
Subject lines to test

Three cohorts a year. Fifteen seats.

Waiting isn't a two-week delay

Last email about this cohort. After this I'll go quiet and you'll get the normal stuff.

The dates: [OPERATOR INPUT: next cohort dates].

I want to be careful here, because I have watched what manufactured urgency does to a skeptical woman, and I would rather lose the sale. There is no countdown timer in this email. Nothing is forty per cent off for the next nine hours.

Here is the actual structure, and you can decide what it's worth.

I run three cohorts a year. Fifteen seats each, because weeks five and eleven are 1:1 hours and fifteen is the honest ceiling of what I can do properly.

So "not right now" is not a two-week delay. It is roughly four months.

That is the only urgency I have, and it happens to be real. Four months is another season of waking up flat and looking six months pregnant by four o'clock. It is probably another free experiment run on a moving baseline, another ambiguous result, and another food added to the list you're afraid of. That list has only ever grown in one direction.

Sometimes four months is genuinely the right answer. If work is on fire, if there's a newborn in the house, if you truly cannot find ninety seconds a day right now — then this is the wrong season, and I would much rather you came back for the next cohort than started this one and stalled in week three. I mean that without any strings on it.

But if you have been putting it off because there is never a clean twelve weeks: there isn't one. There won't be. That's why the Calm protocol is built to cook as one family dinner rather than a second dinner for you, why all twelve calls are recorded so you can miss two in a row and be fine, and why the daily charting takes about ninety seconds.

There is never a clean twelve weeks. There is only the next twelve weeks, or the ones after that.

And if you're not sure whether you're even a fit, that is exactly what the call is for. Twenty minutes, free, and you might hear no. Several women have.

If it's a yes — or a maybe with questions attached — take a slot before this cohort closes.

Book your free 20-minute fit call

One call to action, to /book

Maya

Rooted Women's Nutrition provides nutrition education and coaching. It is not medical care, and nothing here diagnoses, treats, or replaces advice from your physician. Individual experience varies; Rooted Reset promises the process and the clarity, not a symptom outcome.

Branches

Two for the people who opened nothing, two for after the call.

Including the gracious no. A woman who hears an honest “this isn't a fit for you right now” and gets pointed somewhere useful is the reason the refusal works as positioning at all.

R1 · Email 7 + 7 days · Re-engagement

Did the guide land in spam, or did the week eat it?

Two possibilities, and one of them is my fault.

Its job
Separate a deliverability problem from a timing problem, and re-offer the single lowest-friction action.
Subject lines to test

Still sitting in your downloads folder?

Two-line email

Two possibilities here, and one of them is my fault.

Either these emails have been going to a folder you never open — in which case, drag this one to your inbox and that's fixed — or the last three weeks happened and the chart is still sitting in your downloads folder next to a spreadsheet called "gut stuff."

Both are fine. The second one is extremely normal.

The ask has not changed and it is still small: fourteen days, about ninety seconds a day, cycle day and a symptom score. Nothing to buy, nothing to cut, no protocol to start. You are only finding out whether your bad days cluster or scatter.

If they scatter, you have saved yourself twelve weeks and $1,800, and I will tell you so on a call for free.

Start with today.

Open the charting tool and log today

One call to action, to /interactive-tool

Maya

Rooted Women's Nutrition provides nutrition education and coaching. It is not medical care, and nothing here diagnoses, treats, or replaces advice from your physician. Individual experience varies; Rooted Reset promises the process and the clarity, not a symptom outcome.

R2 · RE-1 + 5 days · Re-engagement

Should I stop emailing you about this?

Genuine question. Either answer is a good answer.

Its job
Force a decision, protect deliverability, and make leaving graceful. The unsubscribe is a legitimate win here.
Subject lines to test

One question and then I'll leave it

Last one from me on the Reset

Genuine question, and either answer is a good answer.

If gut symptoms and cycle patterns are not the thing you need right now, unsubscribe at the bottom. No hard feelings and no follow-up sequence pretending to be sad about it. A smaller list that actually wants to hear from me is worth more than a big one.

If it is still the thing — but this was the wrong month — do nothing. I send occasionally, I don't sell in most of them, and cohorts open three times a year, so there will be another one.

And if you want the version of this that requires nothing from you: the guide and the charting template are yours to keep. Fourteen days, ninety seconds a day, whenever you're ready. It works exactly as well in June as it does now.

One thing I'd hold on to even if you delete everything else. Three weeks is shorter than one cycle, so a three-week trial of anything cannot give you a trustworthy answer. If you take nothing else from me, take that.

Open the charting tool whenever you're ready

One call to action, to /interactive-tool

Maya

Rooted Women's Nutrition provides nutrition education and coaching. It is not medical care, and nothing here diagnoses, treats, or replaces advice from your physician. Individual experience varies; Rooted Reset promises the process and the clarity, not a symptom outcome.

FC-YES · Same day as the fit call · Post-call

Next step from our call

The enrollment step, and the two things I said I'd send.

Its job
Remove every remaining logistical unknown and give one action. No re-selling; she already heard the pitch.
Subject lines to test

You're in if you want it — here's how

The two things I said I'd send you

Good call. Short recap so you have it in writing, because you're going to want to read this to someone at the kitchen table.

Based on what you told me, I think you're a fit for the next cohort. Dates: [OPERATOR INPUT: next cohort dates].

What you're saying yes to: a 60-minute 1:1 kickoff to set your Calm-phase protocol, daily charting on the Cycle Overlay Chart, group calls Tuesdays at noon Pacific with all twelve recorded, a 1:1 checkpoint at week five to build your reintroduction schedule off your own chart, a 1:1 checkpoint at week eleven to build your maintenance plan, and your "What's Actually Yours" Short List at the end. Written support between calls: [OPERATOR INPUT: message support cadence and channel].

$1,800, or three payments of $650.

The guarantee, restated so it's on the record: do the first two weeks, keep your log, and if the process isn't for you, tell me by day fourteen and I refund you in full. The one condition is that you actually chart.

Two things I said I'd send, and they're attached: the Three-Week Trap briefing, and the Physician Conversation Sheet in case you have an appointment before we start.

Bring your test report to the kickoff if you have one. We'll read it together in the first hour.

One last thing, because it's the question I'd ask in your position: you do not need to be organised before week one. The kickoff call is where the plan gets made. You just need to show up with your history and your spreadsheet.

Maya

Rooted Women's Nutrition provides nutrition education and coaching. It is not medical care, and nothing here diagnoses, treats, or replaces advice from your physician. Individual experience varies; Rooted Reset promises the process and the clarity, not a symptom outcome.

FC-NO · Same day as the fit call · Post-call

Straight answer, as promised

I said I'd tell you honestly. So here it is, plus where I'd actually send you.

Its job
Decline clearly, name the real reason, protect her dignity, and hand her somewhere genuinely useful. A good no is a referral source and often a future cohort.
Subject lines to test

Not a fit right now — and here's what I'd do instead

I said I'd tell you if I couldn't help

I said at the start of the call that my only job was to figure out whether this is right for you, and that I'd tell you honestly if it wasn't.

It isn't right now. Here is the actual reason, not a softened one:

[Operator: state the one real reason in one or two sentences. Use only what applies. California residency, so I can't work with you. An active eating disorder in the picture, which needs a specialist team and not a food-elimination protocol. A presentation that isn't gut-dominant, so charting food against cycle day would be measuring the wrong thing. Something that needs medical management first. Or simply: this isn't the right season for ninety seconds a day, and I'd rather you came back than started and stalled. Do not pad it and do not add a reason that wasn't discussed on the call.]

None of that is a verdict on you, and I want to be clear that it isn't a soft no dressed up as a hard one. If I thought I could help you, I'd have said so on the call — I have fifteen seats and I'd rather leave one empty than fill it badly.

Where I'd actually send you:

If it's a location or scope problem, ask your physician or OB-GYN for a referral to a registered dietitian who works in your state, and specifically ask for someone with GI experience. Take the Physician Conversation Sheet with you; it's attached, it's yours, and it's the same one my clients get.

If it's a timing problem, keep the guide and the charting template. Fourteen days, ninety seconds a day, whenever the season changes. Cohorts open three times a year and I'll tell you when the next one does.

And keep this either way: three weeks is shorter than one cycle, so nobody — me included — can give you a trustworthy answer from a three-week trial. It'll save you a lot of ambiguous experiments.

Thank you for the twenty minutes and for the honesty about what you'd already tried. That was a genuinely well-documented history.

Keep charting on your own with the free tool

One call to action, to /interactive-tool

Maya

Rooted Women's Nutrition provides nutrition education and coaching. It is not medical care, and nothing here diagnoses, treats, or replaces advice from your physician. Individual experience varies; Rooted Reset promises the process and the clarity, not a symptom outcome.

SMS, opt-in only

Logistics and charting nudges. Never clinical content.

This is a privacy-conscious clinical audience, so SMS carries no symptom or health detail, runs on explicit opt-in, honours STOP and HELP, and sends inside the recipient's local daytime only.

Track A · 8 messages

14-day charting nudge series

Trigger: Guide download (/opt-in), Track A checkbox.

Appropriate only for guide downloaders who ticked the separate Track A checkbox, because the 14-day charting exercise is the one thing in this funnel that lives or dies on daily repetition.

WhenMessageCharsPurpose
Day 1 — immediately after opt-inRooted: chart nudges are on. Log day 1 whenever suits - under 90 seconds. 14 days, then they stop. Reply STOP to end, HELP for help. -Maya138Identify the sender, set the finite length, deliver the time promise, satisfy consent disclosure.
Day 2Day 2. Two fields, under 90 seconds, then close it. Detail isn't the point yet - consistency is. -Maya102Lower the bar. She over-documents, then quits; permission to do it badly protects the streak.
Day 3Day 3 is where food logs usually die. Under 90 seconds. Don't overthink it, just log today. -Maya97The highest-drop-off day. Naming the pattern out loud makes continuing feel like beating it.
Day 5Day 5. If you missed one, leave the gap and log today. Gaps are fine, restarting isn't. Under 90 seconds. -Maya111Kill the all-or-nothing restart instinct, which is what ended her three previous logs.
Day 7One week in. Nothing to read yet - 14 days is the first stretch worth looking at. Keep going. -Maya99Pre-empt premature conclusions at the halfway mark. Reinforces that the window is the method.
Day 9Day 9. Five to go. Under 90 seconds, and you're building the only data set that's actually yours. -Maya103Countdown plus ownership. "Your data" is her language and the reason she will finish.
Day 12Day 12. Two more and you'll have a full fortnight of your own numbers. Nearly there. -Maya90Short, low-effort push through the last stretch.
Day 14Day 14 - that's the whole ask, done. Open your chart and look at it: do your bad days cluster, or scatter? -Maya112Close the loop and hand her the one question that matters, on the same day Email 6 makes the offer.

Track B · 4 messages

Fit call logistics

Trigger: Fit-call booking form (/book), Track B checkbox. This appointment only.

Appropriate only for the appointment she booked herself, to protect the show rate on a mandatory 20-minute gate - nothing here sells.

WhenMessageCharsPurpose
On booking (immediate)Rooted: your 20-min fit call with Maya is confirmed for {{date}} at {{time}} {{tz}}. Reschedule from your confirmation email. -Maya131Confirmation, sender identification, and the reschedule path in the first message so she never has to hunt for it.
24 hours beforeReminder: fit call tomorrow, {{time}} {{tz}}, 20 min. Bring your list of questions. Need to move it? Reply MOVE. -Maya118Show-rate protection with a low-friction reschedule. "Bring your list of questions" signals that a prepared, research-y woman is welcome, not tiresome.
1 hour beforeFit call in 1 hour. Join here: [OPERATOR INPUT: fit call booking link] - 20 min, no prep needed. -Maya102Put the join link on the device she is holding. "No prep needed" defuses the last-minute worry that she is not organised enough.
No-show, 30 minutes after slotMissed you today - no problem at all. Grab another slot whenever suits: [OPERATOR INPUT: fit call booking link] -Maya117Warm, blame-free recovery. One message only; no second chase, ever. A woman who no-shows twice is telling us the season is wrong.

Track C · 3 messages

Cohort open

Trigger: Cohort open, to the existing list segment that explicitly opted in to texts, only.

Appropriate only as a heads-up that points at email and the booking page - never the full list, never anyone currently inside Track A, never California contacts.

WhenMessageCharsPurpose
Cohort open, day 1 (same day as broadcast Email 1)Rooted: next Rooted Reset cohort runs [OPERATOR INPUT: next cohort dates]. 15 seats. Full details in your inbox. Reply STOP to stop. -Maya138Announce and hand off to email immediately. The seat count is a real capacity fact, not scarcity theatre.
Same day as broadcast Email 6Fit calls are open for the next cohort. 20 min, free, and you might hear no: [OPERATOR INPUT: fit call booking link] -Maya122Put the booking link on her phone the day the offer lands in email. "You might hear no" is the screening signal that converts this buyer.
Same day as broadcast Email 7Last call for [OPERATOR INPUT: next cohort dates]. After this it's roughly 4 months. No pressure if it's the wrong season. -Maya128State the real gap between cohorts once, and explicitly release the pressure. No countdown, no seat-remaining number.

Track D · 4 messages

In-program

Trigger: Enrollment; consent taken once at the Week 1 kickoff and recorded in the client file.

Appropriate only for enrolled cohort members, and only for logistics that protect completion - never clinical content.

WhenMessageCharsPurpose
Every Tuesday, 60 min before the callGroup call in 1 hour - noon Pacific. Recorded as always if today doesn't work. -Maya84Attendance nudge that costs nothing to ignore. Restating "recorded" every week is what keeps a missed Tuesday from becoming a quit.
Day before the Week 5 checkpointWeek 5 checkpoint tomorrow. Have your chart open when we start - we build your reintroduction schedule off it. -Maya116Preparation for the single most important appointment in the program, without discussing anything on her chart.
Week 7 (mid-program catch-up)Week 7. If you're behind on charting, leave the gaps and log today. Every recording is in the library. -Maya108The historical drop-off point. Removes the shame of a gap and points at the catch-up path in one line.
Day before the Week 11 checkpointWeek 11 checkpoint tomorrow. Chart open, same as week 5. This is the one that becomes your maintenance plan. -Maya114Frames the exit appointment as the thing she paid for, and gets her to arrive ready.

Rooted Women's Nutrition sends no health detail by SMS. Message frequency is capped, every track is separately opt-in, and STOP removes a number from all of them.